KickING up the heat to bring more pork to the grill

Raise a Rib

Forget chicken or beef. This is the summer of pork. And bringing more pork to the table starts on the grill. Our work with the Pennsylvania Pork Board salutes backyard barbecues, family cookouts and pregame tailgates to position pork as the go-to for everyday celebrations.

Brand Strategy / Creative Campaigns / Video Production / Media Planning

Magazine spread featuring PA Pork's Raise a Rib ad

Smoked or grilled, pork brings everyone together. Working with real pork producers, we helped connect farmers to consumers.

The summer kicks off with Father’s Day that truly brings families together.

Magazine page featuring PA Pork's Raise a Rib ad

Facebook carousel ad featuring dad jokes

Campaign series of social ads featuring Father's Day dad jokes and Raise a Rib campaign

Instagram ad featuring Father's Day dad jokes and Raise a Rib campaign

Dad jokes + no-joke recipes—the ultimate summer pairing.

Broadcast ads targeted consumers throughout the summer and into the football season. Because we’ve got pigskin in the game.

PA Pork and Penn State partnership tailgate flag

PA Pork and Penn State partnership on-screen animation

PA Pork and Penn State partnership, photo of mascot

“The Rooster team does amazing work and is also so easy to work with.”

Courtney Gray / Executive Director / Pennsylvania Pork Council

Syngenta Seeds