Digital Intelligence Report - 7/28/23

Digital Intelligence
Written By Jenny Vatterott
 
 

SOCIAL

Be sure you adhere to these five pieces of wisdom when creating social media ads. R

  • Instagram 
    You don't have to make yourself real busy to pour content into Reels. Batch the work. R
    Kevin Hart will post on Instagram for you for $780,000. And that's cheap compared to some others. R

  • LinkedIn
    Engagement was up, apparently, while spend was down earlier this year on LinkedIn. R

  • Reddit
    The protesting moderators have been ousted by Reddit. R
    And the protested policy isn't changing. R

  • Threads
    It's still early, but Threads is making a strong pitch against Twitter. R
    Usage declined significantly after launch. R
    Threads didn't launch in the EU due to data privacy issues. R
    New features continue to roll out. R

  • TikTok
    Here come text posts. R

  • Twitter
    Twitter jettisoned its logo. R
    Many are unimpressed with the new X brand. R
    Meta actually has a trademark for an X logo for social media uses. R
    Advertisers were already skeptical about the brand. R
    And apparently Twitter took over the @X account by force. R
    Twitter is reportedly blocking links to rival Threads. R
    Developers aren't thrilled with Twitter. R

  • Facebook
    Meta announces new video features for Facebook to align with broader usage trends. R

ANALYTICS

  • In news that is exciting for many who want to believe Google is still working on the flawed GA-4, Google added 30 metrics to the platform around ecommerce. R

  • Content marketing fails without the data supporting it. R

  • Comparing UA vs. GA4 metrics: key differences you need to know. R

ARTIFICIAL INTELLIGENCE

  • As concern rises over AI's ability to create fakes, is it wrong to purposely embellish reality in advertising? There's probably a line not to cross. R

  • Here's a list of AI software to check out for images, text, music and video. R

  • How should you use AI in marketing campaigns? Carefully. R

 

AUDIO

  • YouTube is upping its game in the podcast discovery area. R

  • In an analysis of podcasting ads, female voices outpaced male voices. R

VIDEO

  • Wistia, Brightcove, VidYard ... they are pricy but there are substantial benefits for those with video revenue opportunities. R

  • There are some key things to learn from advanced YouTube metrics (groupings, trends, etc.). R

  • YouTube advertising is a tad murky right now, and you may not even know it. R

  • YouTube is testing TikTok-style "Shorts" based on video comments. R

  • YouTub revenues moved up 4 percent in the second quarter YOY, a strengthening of the business. R

 

SEARCH

  • Need a basic primer on SEM and SEO? Here you go. R

  • Just because Google calls your page something different than you do does not mean there is a benefit to changing it. R

  • Seek to understand the intent of your audience in search and the benefits will be great. R

  • You can have high on-page SEO scores while having low domain authority. Over time, the disparity should shrink. R

  • How to use always-on marketing in paid search. R

  • Except in certain rare circumstances, paid search is an always on tactic. R

 

CONTENT MARKETING

  • According to this primer from Forbes: "Content marketing has numerous benefits, with some of the top ones being elevated retention and conversion rates, better brand awareness and increased customer loyalty." R

  • Q&A content can be a "hack" for getting traffic and leads, if people are asking the questions you are answering. R

  • The uniqueness of your content is important, especially in the AI era. R

  • Creating demand for a brand or product starts with audience-focused content. R

  • Be consistent with your content generation and repurpose. R

 

MARKETING AUTOMATION

You already have SalesForce CRM, which marketing automation platform do you use: Pardot or Marketing Cloud (formerly Exact Target)? Probably Pardot. R


PROGRAMMATIC

Brand engagement and online sales are the leading metrics for establishing success of programmatic buys. R

 

MOBILE MESSAGING

Signal offers a privacy-friendly messaging option, and a checkered past. R ... RCS vs. MMS. vs. SMS: learn the differences. R

 

WEB DEVELOPMENT

Are 404 status codes worse than 301 redirects? According to Google, it doesn't matter. R

 

PRIVACY

Not a surprise but companies are struggling to meet the California child privacy rules. R

 

DIGITAL MARKETING

  • Your next dive into audience research should consider neurology. There might be messaging gold in the minds of your prospects. R

  • Digital marketing spending is expected to continue to grow into the near future. R

To keep up on the latest in digital, sign up for our Digital Intelligence Report.

Jenny Vatterott
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Digital Intelligence Report - 8/11/23
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