INFLUENCERS / SEO / SEM
DIGITAL INTELLIGENCE REPORT
NOVEMBER 2023
Bad players have ruined some of the best things in digital. Properly-programmed bots can do many good things. Programmatic ads can offer publishers both quality and revenue. Email, even before spam filters, has long been a powerful way to communicate with prospects. I could go on and on but you get the point. Perfectly reasonable digital tools have been marred by some taking them and using them for evil.
Now we have this pretty nifty tool called AI. There are seemingly no limits to the amazing things it will be able to do. Except the government is already freaking out about what could happen. And actors, like Tom Hanks and Scarlett Johansson, are also hearing some strange things... in their own voices.
As we’ve have been saying for months, the possibilities with AI are endless... unless we create the limits out of fear or our experience watching other solid tools used as weapons. Will we be good living in nuance? Probably not.
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