Election & Media Economics: Media Spend in 2024

As November 5th draws near, the political arena will transform media spending into a high-stakes battlefield, expecting to break records. Looking at the 2024 election cycle through the lens of Statista and eMarketer data, media expenditures are poised to hit a remarkable $12.32 BILLION. That's a staggering 29% increase, creating fierce competition in advertising availability.

From now until December, the media landscape will be a clash of political messaging and holiday cheer, making early fall a tight squeeze for ad placements. But come November and December, prepare for a surge of festive promotions and holiday deals.

Here's the battleground breakdown:

• Traditional Advertising: Set to rise by 7.9% to $8.86 billion, with TV commanding the majority at $7.06 billion.

• Digital Advertising: Skyrocketing by 156% to $3.46 billion.

• Connected TV: Projected to expand by 45%.

• Social Media: Expected to expand by 17.5%.

• Video, Display, and More: Anticipated to expand by 37.5%.

With media availability tightening as the year wraps up, securing your brand's spot amidst the campaign chaos is important.

Let's connect and explore how Rooster can help your business break through the media madness. Reach out to pat@roosterstrategy.com to discuss your next move.