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How to Create a Media Plan for the Rural Lifestyle Audience
A few simple steps will improve your chance of reaching and persuading one of the fastest-growing segments of the agricultural market.
How to Target the Rural Lifestyle Audience
More than 60 million people – nearly one out of every five Americans – live in rural America, and the numbers grow higher every year. Many, but certainly not all of these, are potential customers for agricultural products.
Leveraging an Old-fashioned Medium for a Financial Tech Client
Driving awareness of a new brand with a media mix led by one of the oldest, proudest mediums available: Ag Radio.
6 Lessons Learned from Social Influence Campaigns in Agriculture
Making plans before you make partnerships.
Should Ag Companies Advertise on Podcasts?
Once the domain of true crime stories and tales of the paranormal, podcasts today cover nearly every topic imaginable – including agriculture.
An In-depth Look at Farmer-Influencer Marketing for Ag Brands
By leveraging a network of credible and accessible farmers who are willing to endorse your brand on their social channels, you can broaden your reach and appeal to prospects via a source that farmers inherently trust more than any other form of marketing.
Should You Attack Competitors On Social Media?
Making your social media more effective as you consider the pros and cons of guerrilla warfare.
Social Media Influencer Marketing: Pros and Cons
The power, risks and misconceptions around social media influencer marketing.