PROVING POULTRY BARNS AREN’T ONE-SIZE-FITS-ALL
LET’s TALK SPECS
Rooster created a direct marketing campaign that leveraged insights into the greatest pain points of poultry integrators and positioned Cumberland products as the solution.
A high-impact dimensional mailer kicked off the campaign. Messaging presented Cumberland as experts who can help eliminate issues that stand in the way of consistent performance while prioritizing the health and well-being of the flock.
Customer Acquisition Strategy / Creative Campaign / Packaging Design
Each box was personalized to provide specific solutions to fit each recipient’s anticipated pain points.
