promotING NEW PRODUCT trial and adoptioN

Take the
Pre-Plant Challenge

This multi-touchpoint campaign introduced Verdesian and the SEED+GRAPHITE product to corn farmers, giving them all the materials needed to prove product performance themselves.

Rooster created an entire digital journey and sense of urgency around the kit mailing. Recipients were invited to Take The SEED+GRAPHITE Pre-Plant Challenge and share their results online.

Customer Acquisition Strategy / Packaging Design / Digital Design / Influencer Programs

Rooster + SEED+GRAPHITE Direct Mail Planning Graphics
Rooster + SEED+GRAPHITE Direct Mail Package Design
Rooster + SEED+GRAPHITE Direct Mail Package Design
Rooster + SEED+GRAPHITE Direct Mail Package Contents
Rooster + SEED+GRAPHITE Preplant Challenge Influencer Campaign
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By facilitating partnership with an influencer in the seed treatment business, we further amplified reach to the target audience.

The results spoke for themselves.

Rooster + SEED+GRAPHITE Preplant Challenge Influencer Campaign
Rooster + SEED+GRAPHITE Preplant Challenge Influencer Campaign
Rooster + SEED+GRAPHITE Preplant Challenge Influencer Campaign
Rooster + SEED+GRAPHITE Preplant Challenge Results photo collage

“Winning a NAMA Award for this project was truly a high point in my career. Thanks again for your partnership in making this happen!”

Joe Vaillancourt / Product Manager, Biostimulants / Verdesian Life Sciences

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