RedefinING the meaning of a co-op
Outgrow Expectations
In a category as old as farming, it was time to reimagine what a co-op could be. The Outgrow Expectations brand anthem and internal activation event challenges dated perceptions with a fresh perspective.
Brand Strategy / Creative Campaigns / Internal Communications / Events & Activations
The visual story uses the power of connections to bridge gaps between past and present, farmers and consumers and technology and humanity.
Connecting with farmers starts with connecting to employees. An internal campaign and activation event brought everyone together.
From brand positioning to creative concept, storyboarding, location scouting, video production and editing, we worked with the Landus team to outgrow expectations and connect farmers to the world.
“The response to Rooster’s work at our Brand summit was terrific.” The entire audience left inspired.”
Ann Appleseth / Communications and Marketing Leader / Landus
